Yi GoGreen Tirupur Marathon 2017 was the first edition of a landmark event in the history of Tirupur city and saw active participation from 6000+ individuals spanning men, women, boys and girls.
Medals were handed out to all the participants who completed the 5k and 10K race, with the 10K participants awarded cash prizes of up to 2 lakhs. The winners of the Male category were Thiyagu Bharatking (first place) and Prakash A. (runner up) and of the female category were Soniya V. (first place) and Sowmiya (runner up).
The event saw the presence of notable chief guests like Actor Ashok Selvan of 'Thegidi' fame, Dr. Sylendra Babu IPS, ADGP (Coastal Guard), S. Gunasekaran MLA, Sanjay Mathur IPS, Commissioner of Police, Tirupur and Sravan Kumar IAS, Sub-Collector, Tirupur. Several entertainment activities were scheduled during the course of and after the marathon, with RJ Chiyaan Sathish of Radio City entertaining the audiences, mimes by students and a flash mob. The event also saw individuals from South Africa, France and London participate in the marathon.
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The Yi GoGreen Tirupur Marathon 2018 is one such platform for the dynamic and enterprising populace of Tirupur city. The marathon seeks to inspire individuals from various strata or age groups to participate and rediscover themselves in a manner that can be deemed as nothing short of an eye-opener. Catered to suit a broad range of participants from students, homemakers and senior citizens to the working class and physically-challenged, the marathon intends to be a wholly self-motivating and selfenriching experience.
The Yi GoGreen Tirupur Marathon 2018 will be host to a 21K half marathon, a 10K run and a 5K run/walk with age groups spanning children to senior citizens and equal eligibility for both men and women to participate in both categories. Registration for the marathon will also be open to groups, for example, corporate firms, educational institutions and residential colonies wishing to register en masse.
MIKKU, THE GUARDIAN
Evoking the organic form of a seedling, Mikku was brought to life as the official mascot of the Yi GoGreen Tirupur Marathon. Having taken a back seat to let Tirupur city reap the benefits of industrialization over the years, Mikku has long vowed to return back and drape the city green, as it once used to be. A vibrant, friendly and fun loving character, he will run right beside you for the cause at hand.
By choosing to participate in the marathon, all stakeholders would be contributing towards the gradual development of a cleaner and greener Tirupur; one that is still ripe in the minds of the last generation, as “the Tirupur that used to be”. The associated GoGreen campaign will strive to take Tirupur back to its glory days, by cutting down pollution levels instead of trees and growing more trees in the process, leading to reduced carbon footprint and increased lung spaces within the city.
Urban deforestation while planning urban development, increase in carbon footprint, water pollution and the consequent decrease in breathing spaces have prompted the need for establishing ‘GoGreen’ as the theme of the marathon. The initiatives undertaken will focus on reversing the adverse effects caused by mankind’s actions, to a certain degree, and in the process outlast the life of the marathon itself.
The Tirupur Marathon will shed light on practices such as the Miyawaki method of afforestation, a technique by which barren pieces of land can be converted into dense forest-like cover. A number of such localized plantations in and around Tirupur will serve to increase the overall green cover of the region, thus battling air pollution and improving lung spaces within the city.
The dire consequences of pollution caused due to the unchecked use and disposal of polythene based products have hit a new high, all around the world. The disposal of polythene bags, water bottles and other harmful plastic materials into the open has resulted in the pollution of land sites and water bodies, to an extent that is considered alarming to the environment as well as human beings.
The GoGreen campaign has taken up “reversing the effects of plastic pollution” as the core mission of Tirupur Marathon 2018, in the spirit of achieving its immediate, short term goals and at the same time, keeping an eye on the future of the planet.
To this effect, almost one lakh Mikku-branded cloth bags are being distributed in and around Tirupur city to aid the campaign. This is the result of a few unique initiatives carried out by the marathon committee to curb the use of plastics, such as employing a fabric-based backdrop instead of the regular plastic mediums on race day.
YOUNG INDIANS, TIRUPUR CHAPTER
An integral part of the Confederation of Indian Industry (CII), Young Indians (Yi) was formed in the year 2002 with the objective of creating a platform for young Indians to realize their dream of a developed nation.
Members at Yi are young, progressive Indians between the age group of 21 and 40, and comprise of entrepreneurs, professionals and achievers from different walks of life. Yi has around 2,350 direct members in 40 chapters, and engages around 10,500 students under the brand ‘Yuva’.
The vision of Yi being, "To become the voice of young Indians globally", the organization provides a platform for aspiring individuals to participate and contribute to the varied causes, and as a result become intertwined with the Indian growth story. Yi's work is primarily divided into three groups, namely, "Youth Leadership", "Nation Building” and “Thought Leadership”.
Celebrating the Young Indians footprint across 40 cities, its Tirupur Chapter was inaugurated on 13th June 2016 with 50 members, presided by Yi’s National Chairman, Mr. Raghu Kailas, amidst other local dignitaries. The chapter has grown to 80 members over the months and has conducted numerous activities under the Yi banner.
Tirupur Chapter – Activities till date
A tree planting drive was conducted at Kundadam Taluk, Tirupur District on August 15, 2016.
A total of three Miyawaki plantations have been planted by members, at their own land sites.
The second chapter on a National Level to institute the vertical, Yuva School, having conducted Yuva orientations at a number of educational institutions around Tirupur.
Ten industries in the region came together and sponsored one lakh cloth bags, to reverse the use of plastic bags and polythene-related products. These one lakh cloth bags are stated to be distributed fully by the end of January 2018.
Around 4,000 Mikku-branded cloth bags were distributed at the Jaivabai Girls School in Tiruppur, encouraging every student to exchange five plastic bags in return for a cloth bag. The collected plastic bags will be recycled by an authorized recycler based out of Avinashi.
Two members represented the Yi Tirupur Chapter at the G20 Young Entrepreneurs’ Alliance (G20 YEA) summit in China.
Yi members visited Kurudampalayam Village to learn more about solid and liquid resource management (SLRM). The chapter is looking to institute a SLRM system at Tirupur, in association with SWAN (Sripuram Women’s Active Network) and the Indian Government.
THE CONFEDERATION OF INDIAN INDUSTRY (CII)
Hailed as India’s premier business association, CII is a non-governmental, industry-led and managed organization playing a proactive role in India’s development process.
CII has over 8,000 members from the private as well as public sectors, including SMEs and MNCs, and an indirect membership of over 200,000 enterprises from around 240 national and regional sectoral industry bodies.
CII charts blueprints for progress by working closely with the Government on policy issues, interfacing with thought leaders, and enhancing efficiency, competitiveness and business opportunities for industry partners through a variety of specialized services and strategic global tie-ups.
The organization also assists in identifying and executing corporate citizenship programmes for industries, and striking partnerships with civil society organizations, in order to carry out corporate initiatives for integrated and inclusive development across diverse domains.
Hailed as the Knitwear Capital of India, Tirupur city is located on the banks of the Noyyal River in the South Indian state of Tamil Nadu. Initially an agricultural town, the farmers in the region became owners of small scale textile units during the 1970s. Over time, the boom in the textile industry led to the formation of an interwoven network of small scale units, resulting in its growth as a major textile hub.
Tirupur city caters to the textile and clothing needs of some of the world’s foremost retailers, such as Nike, Adidas, Diesel, Ralph Lauren, Tommy Hilfiger, Primark, Walmart and the like.